Archive for June, 2015

Virool – Case Study

Sunday, June 14th, 2015

Virool is one of the biggest projects that Glass & Marker has ever created. When I first saw it, I was thoroughly impressed by the video as a whole; it was entertaining, funny, and thoroughly engaging.

Part of my role here at Glass & Marker is to take on internal projects that would help showcase our work. The “Case Studies” are essentially behind-the-scenes featurettes of some of our most involved projects. Virool was a beast of a project, and it was my job to dive into the footage (almost 2 TB worth) and extract anything and everything that could serve as good behind-the-scenes footage. Jesse and Nick crafted the script, and from that structure, I was able to start piecing everything together. Jesse and Ben added the final polish and the result is something that effectively tells the story of how they tackled this massive project!

Virool Case Study from Glass & Marker on Vimeo.

VO Script: Nick Markham, Jesse Tarnoff
Editor: Nelson Nunez, Jesse Tarnoff
VFX: Ben Bunch
Agency: Glass & Marker

Versame

Saturday, June 13th, 2015

Versame is a new tech product that aims to help you engage more with your baby. I was particularly interested in this video as my wife and I are expecting our first child in November of this year! What I like about the product is that it’s using technology to get you to stop using technology in a way. Instead of more flashy games and apps to distract your child with, it’s a discreet piece of hardware that counts the number of words you use to talk to your baby with. In that way, it encourages parents to put down our own phones, laptops, etc. so that we can reach that word count goal for the day. And through that, we engage and have more quality conversations (albeit one-way for now) with our kids.

Client: Versame
Agency: Glass & Marker
Editor: Nelson Nunez