Archive for the ‘Business’ Category
California Home+Design Advertising Promo
Wednesday, November 7th, 2012Through SmartShoot, I won a bid to shoot a project with California Home+Design Magazine. They were looking to create a promotional video to attract advertisers.
The publisher had set up professionals in the design industry to talk about what makes California unique and the place for innovation and style. It took half a day to shoot all of the interviews. They were all very passionate about the leaps and bounds that California has been making in the industry. And as I browsed through the various magazine layouts that were provided to me, I became thoroughly impressed by the living spaces that are being created here in my home state.
The video can also be found on their website at http://www.californiahomedesign.com/advertise.
Claremont Rug Company – the Bostonian Collection
Saturday, July 28th, 2012The Claremont Rug Company, located in Rockridge, CA, was in need of a video to promote their latest acquisition: a substantial collection of antique rugs collected by 3 generations of a New England family.
Working with Jan and Christine was great. They have three beautiful showrooms with gorgeous rugs, most of which I was just beginning to learn how to pronounce! I learned a great deal about antique rugs and have a new found respect for them as exquisite art pieces.
Wayra River Hostel – Arequipa, Peru
Wednesday, June 27th, 2012
Anyone who has spent some time traveling will tell you that the people you meet along the way is probably the biggest influence on the type of trip you have. We were fortunate enough to choose Wayra River Hostel during our stay in Arequipa and met Guillermo and Alejandra, very friendly and gracious hosts who helped make our time very rich and memorable.
After hearing about how business had been slow at the hostal, I thought they could use a short promotional video to help bring in more guests. Most of the footage I would use was existing already, so we just had to shoot a quick interview and I would edit a piece together for them.
Video of the Week – Cypress
Monday, November 14th, 2011
Cypress featured on the blog!
I’ve been shooting videos for TurnHere as part of their filmmaker network for awhile now, and this is the first time one of the videos I both shot and edited was selected as “Video of the Week” (another assignment I shot for Gymboree was also selected). The video was created for the new restaurant Cypress in downtown Walnut Creek.
Dimitri, the marketing director for Cypress, and I answered a few questions and TurnHere featured a little blog about it: http://www.turnhere.com/blog/post/cypress-video-of-the-week/
I approach all of my projects, big and small, with gumption and even though the owners I’ve heard back from have always expressed gratitude and satisfaction, it’s great to also be recognized by the TurnHere staff themselves.
Looking forward to shooting more assignments and meeting the locals!
Intuit Payment Processing and GoPayment
Thursday, November 3rd, 2011
Thanks to my buddy and event filmmaker Ryan Sarmiento of Blank Canvas Studio, I was brought on board to edit a series of testimonial videos for one of their products, GoPayment.
Michael Stoltzman, CEO of HOMFIT Corporation, was interviewed to give a testimonial for the Intuit products he used for his business. There were several hours of interview footage to sift through, but we were able to finalize it into a short three-part series that explains his success.
The finalized videos can be seen here: http://payments.intuit.com/taking-credit-cards.jsp
Carmichael Salon – Color Mark and Hair Color Extender
Sunday, October 16th, 2011Here are some instructional videos I create for Carmichael Salon in San Francisco, CA.
Organicopia – Webisode Pilot
Saturday, August 6th, 2011
Chef Molly is cooking up something healthy and delicious!
Molly is a bubbly, passionate Chef who runs and owns Organicopia. This video was a chance for Molly to express her philosophy behind her cooking as well as to document a trip to one of her favorite local farms, Route 1 Farms in Santa Cruz. Her ultimate dream is to have her own cooking show where she can continue to educate and spread the goodness that is tasty, organic cooking/eating and healthy living. It’s a pleasure to work with someone so passionate and motivated in her craft.
Also, as a big fan of the Food Network and their shows, I’ve developed a fondness for food photography so I particularly enjoyed shooting this video for her. If you find yourself craving her dishes, please let her know!
There are plans in the works to move forward and create a series of webisodes for Molly to help her reach her dreams, so stay tuned and stay hungry!
Sushi King
Sunday, July 24th, 2011Here is a business video I shot and edited for Sushi King restaurant in Fairfield, CA.
Chef Aaron is a graphic designer and bring his passion for design to the sushi he prepares. Amanda, the owner, focuses on creating fresh, quality sushi and an environment that welcomes customers like they are family.
Holly’s Foldout Cards
Friday, July 15th, 2011
the intricate cutting process
If you’ve never been the Renegade Craft Fair, it’s an awesome convention for indie craft artists to showcase and sell their work. No matter what you’re into, it’s inspiring to browse the various creations and meeting the people that work so hard to create them who are so eager to share.
I was particularly intrigued by Holly’s foldout card creations. I was instantly reminded of pop-up books from my childhood. Then as I began to explore her cards in detail, I realized there was much more to it. As she told us, it was “a way to get absorbed into a new environment”. The level of detail in her work and the layers that make up the cards do just that.
I had a good feeling that the process of her making these cards would be great to capture on camera, so I proposed making a short video for her that would allow her to tell her story as well as highlight her work.
The shoot was very informative and engaging; I loved getting the close-ups of the process. She was so open and detailed with her approach that it gave me many options in editing room to craft her story in a short amount of time.
You can see more of Holly’s work and purchase her foldout cards here.
Sinful Bliss Cupcakes
Thursday, June 9th, 2011While walking around the small downtown area of Pleasant Hill, my gf Jenn and I discovered a new cupcake shop. She was totally excited because we had just had dinner next door and she always on the hunt for sweets after dinner! You can imagine her excitement.
We walked in and smelled the sweet aroma of fresh cupcakes. We met the spirited owner, Tammie, who told us a little bit about the shop and her cakes. A couple of weeks later, I shot a video for her that showcases her creations as well as reveals her philosophy behind the business.
