Archive for the ‘Business’ Category

Carmichael Salon – Anniversary Video

Thursday, June 13th, 2013

I met Russel Thompson when I shot a Yelp video for his salon in San Francisco. It was a successful shoot and he loved the video so much that he called me back to create more videos for him, such as the unveiling party for Operation Relaunch Career and a few other how-to videos that would loop in the salon.

Carmichael Salon has grown and made a name for itself in the City. They recently moved to a new location right by Union Square were planning a party to celebrate 5 years of business. Russel called on me to create a video that would be screened at the party and also be used as their new promotional video. It was meant to encompass the whole experience of getting your hair done at the salon in their new location.

Please enjoy!

California Home+Design Advertising Promo

Wednesday, November 7th, 2012

Through SmartShoot, I won a bid to shoot a project with California Home+Design Magazine. They were looking to create a promotional video to attract advertisers.

The publisher had set up professionals in the design industry to talk about what makes California unique and the place for innovation and style. It took half a day to shoot all of the interviews. They were all very passionate about the leaps and bounds that California has been making in the industry. And as I browsed through the various magazine layouts that were provided to me, I became thoroughly impressed by the living spaces that are being created here in my home state.

The video can also be found on their website at

Claremont Rug Company – the Bostonian Collection

Saturday, July 28th, 2012

The Claremont Rug Company, located in Rockridge, CA, was in need of a video to promote their latest acquisition: a substantial collection of antique rugs collected by 3 generations of a New England family.

Working with Jan and Christine was great. They have three beautiful showrooms with gorgeous rugs, most of which I was just beginning to learn how to pronounce! I learned a great deal about antique rugs and have a new found respect for them as exquisite art pieces.

Wayra River Hostel – Arequipa, Peru

Wednesday, June 27th, 2012

Wayra River Hostal

Anyone who has spent some time traveling will tell you that the people you meet along the way is probably the biggest influence on the type of trip you have. We were fortunate enough to choose Wayra River Hostel during our stay in Arequipa and met Guillermo and Alejandra, very friendly and gracious hosts who helped make our time very rich and memorable.

After hearing about how business had been slow at the hostal, I thought they could use a short promotional video to help bring in more guests. Most of the footage I would use was existing already, so we just had to shoot a quick interview and I would edit a piece together for them.

Video of the Week – Cypress

Monday, November 14th, 2011
Cypress featured on the blog!

Cypress featured on the blog!

I’ve been shooting videos for TurnHere as part of their filmmaker network for awhile now, and this is the first time one of the videos I both shot and edited was selected as “Video of the Week” (another assignment I shot for Gymboree was also selected). The video was created for the new restaurant Cypress in downtown Walnut Creek.

Dimitri, the marketing director for Cypress, and I answered a few questions and TurnHere featured a little blog about it:

I approach all of my projects, big and small, with gumption and even though the owners I’ve heard back from have always expressed gratitude and satisfaction, it’s great to also be recognized by the TurnHere staff themselves.

Looking forward to shooting more assignments and meeting the locals!

Carmichael Salon – Color Mark and Hair Color Extender

Sunday, October 16th, 2011

Here are some instructional videos I create for Carmichael Salon in San Francisco, CA.

Organicopia – Webisode Pilot

Saturday, August 6th, 2011
Chef Molly is cooking up something healthy and delicious!

Chef Molly is cooking up something healthy and delicious!

Molly is a bubbly, passionate Chef who runs and owns Organicopia. This video was a chance for Molly to express her philosophy behind her cooking as well as to document a trip to one of her favorite local farms, Route 1 Farms in Santa Cruz. Her ultimate dream is to have her own cooking show where she can continue to educate and spread the goodness that is tasty, organic cooking/eating and healthy living. It’s a pleasure to work with someone so passionate and motivated in her craft.

Also, as a big fan of the Food Network and their shows, I’ve developed a fondness for food photography so I particularly enjoyed shooting this video for her. If you find yourself craving her dishes, please let her know!

There are plans in the works to move forward and create a series of webisodes for Molly to help her reach her dreams, so stay tuned and stay hungry!

Sushi King

Sunday, July 24th, 2011

Here is a business video I shot and edited for Sushi King restaurant in Fairfield, CA.

Chef Aaron is a graphic designer and bring his passion for design to the sushi he prepares. Amanda, the owner, focuses on creating fresh, quality sushi and an environment that welcomes customers like they are family.

Holly’s Foldout Cards

Friday, July 15th, 2011
the intricate cutting process

the intricate cutting process

If you’ve never been the Renegade Craft Fair, it’s an awesome convention for indie craft artists to showcase and sell their work. No matter what you’re into, it’s inspiring to browse the various creations and meeting the people that work so hard to create them who are so eager to share.

I was particularly intrigued by Holly’s foldout card creations. I was instantly reminded of pop-up books from my childhood. Then as I began to explore her cards in detail, I realized there was much more to it. As she told us, it was “a way to get absorbed into a new environment”. The level of detail in her work and the layers that make up the cards do just that.

I had a good feeling that the process of her making these cards would be great to capture on camera, so I proposed making a short video for her that would allow her to tell her story as well as highlight her work.

The shoot was very informative and engaging; I loved getting the close-ups of the process. She was so open and detailed with her approach that it gave me many options in editing room to craft her story in a short amount of time.

You can see more of Holly’s work and purchase her foldout cards here.