Posts Tagged ‘commercial’

Crash the Superbowl – Bags for Bullseyes

Monday, January 13th, 2014

the cast and crew after the successful shoot!

Our last entry into the Crash the Superbowl contest had been two years ago, so I was excited to be able to collaborate again with my buddy Mike.

He approached me with a great idea of two buddies dueling for Doritos. We had a very short time frame in which to shoot and edit the video, but we got it done. We were able to lock down a location, our props, cast and crew within just a few days time. Our friends Tyler and Theo tackled their roles with total dedication! It was a long but fun day of shooting. I love these projects because it reminds me of the fun projects I would be able to shoot when I was first learning about filmmaking. It was a chance to just play again and create together with good friends.

Here is the final result, including a few outtakes. Please enjoy!

Two sure-sighted sharpshooters go toe-to-toe with escalating risk for the ultimate prize: Doritos.

We didn’t make it to the finals, but we already have ideas brewing for next year’s contest. Stay tuned!

Crash the Superbowl – The Final Bite

Monday, November 21st, 2011
the gorgeous Amelia in her debut performance!

the gorgeous Amelia in her debut performance!

Before you dive into the blog, you can watch our official entry right here:

I’ve been meaning to enter this contest for several years, and I’m happy to finally have an entry.

This was a collaborative project with my buddy and aspiring writer, Mike Hedrick. He’s been working on his craft and recently won 2nd place in Cyberspace Open hosted by As busy as I was with other projects, he really pushed to have his idea produced!

The idea came to him when teasing his chihuahua, Molly, with a treat and saw how hilarious it was when her paws would stretch out to reach for it. He then recruited his buddy Daniel and his beautiful daughter Amelia.

As simple of a production as it seems, a lot of the execution relied on two unpredictable factors, both who happen to be the stars of our commercial: a baby and a chihuahua. Amelia (baby) was actually relatively easy to work with. All she needed was one nap in the afternoon and then she was ready to go (something we could all use some days). And, thanks to Sesame Street on the iPad, that was more than enough motivation for her to crawl away from her toys.

our humble cast and crew

our humble cast and crew

It was Molly that required a few motivators; a can of gravy to slather on a beef bone larger than her whole body, to get her to ‘eat’ it rather than run away from it. And attracting her to the Doritos chip required small pieces of freshly-cooked sausage hidden under the chip (in fact, post-production required a bit of ‘erasing’ of some props that helped us get our shots)!

Our production was pretty simple, but we knew the idea didn’t require anything extravagant. Amelia is super gorgeous and Molly is cute. Throw them into a ‘chase’, and we feel we’ve got a fun and memorable commercial!

If you like it, please feel free to share with your friends and family. We’re crossing our fingers for the finalist selection which will be revealed in January. And we’re particularly excited to be entered into this contest at the chance to work with the ridiculously-hilarious Lonely Island!

Finally, here’s a little behind-the-scenes/gag reel of the production.

Connect with my buddy Mike on LinkedIn and Twitter.

ING Direct Mobile App – Commercial Contest Entry for

Monday, June 28th, 2010

Commercial contests are fun because production is short and sweet. It’s been awhile since my last one, and my cousin Antonio has been itchin’ for a new production to work on ever since we did the SF 48 HFP. With our busy schedules, I knew a video contest could be accomplished in just a couple of days, so we started looking around.

We actually came across several different contests, but I thought shooting one for one would allow for the most creativity (plus, it seemed the most “legit” of the online video contests).

With commercials, one thing I noticed about the funniest or most entertaining ones usually have nothing to do with the actual product. The way they make it connect, is the tagline. So for this project, I started to brainstorm taglines first.

The objective is to make an advertisement for ING Direct’s mobile app. Here are some taglines I brainstormed:

“Stay up to speed.”
“No cash? Outta’ cash?”
“I shouldn’t have blown my money on…”
“Not all things were meant to be mobile.”

The last one struck a chord for both of us. We quickly began dreaming up images of people carrying refrigerators or washing machines on their back, or coffee makers attached to people’s belts, and the carnage that would cause. Ehh… might work, but we wasn’t the one that had me convinced.

A couple of nights later, Antonio says, “How about: ‘Not all businesses were meant to be mobile.” That small tweak to the tagline flipped the switch! We were quick to think of many occupations that should NOT be mobile, along with humorous visualizations why, and finally settled on one.

We shot it in a day and edited the next (due by 9pm PST). The commercial was officially uploaded by around 8:45pm!

Thoughts on production:
– i was reminded how short 30 seconds is to tell a story!
– we shot in a rented u-haul truck. six people inside. hot lights. middle of summer. T2i was not very happy about that (had to stop twice because of overheating problems)

Overall, we’re happy with the result, but we did learn a lot of lessons, most of which would’ve been taken care of if we had more time. Now, we are just awaiting the results from ING…

Our “mobile” cast and crew!

Cast: Philippe Debatey, Wendy Nguyen, Joel Tatum

Written and Directed by – Antonio Galvan and Nelson Nunez
Shot and Edited by – Nelson Nunez
Drivers – Antonio Galvan, Justin Fernandez
Art Director/Compositor – Louie Ejanda
PA/Boom – John Zapanta, Jr.
Craft Services – Heidi Galvan, Joelle Pucan, Jeree Pucan

Special thanks:
Goldie Chan, Tita Chang, Bert Nunez

Shot with: Canon T2i, 17-55mm 2.8 IS
Audio: Zoom H4n, Azden SGM-1X