Posts Tagged ‘contest’

Crash the Superbowl – Bags for Bullseyes

Monday, January 13th, 2014

the cast and crew after the successful shoot!

Our last entry into the Crash the Superbowl contest had been two years ago, so I was excited to be able to collaborate again with my buddy Mike.

He approached me with a great idea of two buddies dueling for Doritos. We had a very short time frame in which to shoot and edit the video, but we got it done. We were able to lock down a location, our props, cast and crew within just a few days time. Our friends Tyler and Theo tackled their roles with total dedication! It was a long but fun day of shooting. I love these projects because it reminds me of the fun projects I would be able to shoot when I was first learning about filmmaking. It was a chance to just play again and create together with good friends.

Here is the final result, including a few outtakes. Please enjoy!

Two sure-sighted sharpshooters go toe-to-toe with escalating risk for the ultimate prize: Doritos.

We didn’t make it to the finals, but we already have ideas brewing for next year’s contest. Stay tuned!

ING Direct Mobile App – Commercial Contest Entry for Poptent.net

Monday, June 28th, 2010

Commercial contests are fun because production is short and sweet. It’s been awhile since my last one, and my cousin Antonio has been itchin’ for a new production to work on ever since we did the SF 48 HFP. With our busy schedules, I knew a video contest could be accomplished in just a couple of days, so we started looking around.

We actually came across several different contests, but I thought shooting one for Poptent.net one would allow for the most creativity (plus, it seemed the most “legit” of the online video contests).

With commercials, one thing I noticed about the funniest or most entertaining ones usually have nothing to do with the actual product. The way they make it connect, is the tagline. So for this project, I started to brainstorm taglines first.

The objective is to make an advertisement for ING Direct’s mobile app. Here are some taglines I brainstormed:

“Stay up to speed.”
“No cash? Outta’ cash?”
“I shouldn’t have blown my money on…”
“Not all things were meant to be mobile.”

The last one struck a chord for both of us. We quickly began dreaming up images of people carrying refrigerators or washing machines on their back, or coffee makers attached to people’s belts, and the carnage that would cause. Ehh… might work, but we wasn’t the one that had me convinced.

A couple of nights later, Antonio says, “How about: ‘Not all businesses were meant to be mobile.” That small tweak to the tagline flipped the switch! We were quick to think of many occupations that should NOT be mobile, along with humorous visualizations why, and finally settled on one.

We shot it in a day and edited the next (due by 9pm PST). The commercial was officially uploaded by around 8:45pm!

Thoughts on production:
– i was reminded how short 30 seconds is to tell a story!
– we shot in a rented u-haul truck. six people inside. hot lights. middle of summer. T2i was not very happy about that (had to stop twice because of overheating problems)

Overall, we’re happy with the result, but we did learn a lot of lessons, most of which would’ve been taken care of if we had more time. Now, we are just awaiting the results from ING…

IMG_2997
Our “mobile” cast and crew!

Cast: Philippe Debatey, Wendy Nguyen, Joel Tatum

Written and Directed by – Antonio Galvan and Nelson Nunez
Shot and Edited by – Nelson Nunez
Drivers – Antonio Galvan, Justin Fernandez
Art Director/Compositor – Louie Ejanda
PA/Boom – John Zapanta, Jr.
Craft Services – Heidi Galvan, Joelle Pucan, Jeree Pucan

Special thanks:
Goldie Chan, Tita Chang, Bert Nunez

Shot with: Canon T2i, 17-55mm 2.8 IS
Audio: Zoom H4n, Azden SGM-1X

Australia Trailer – “Epic… in 30 seconds.”

Tuesday, November 18th, 2008

Here’s my latest project: a 30-second tv spot for the upcoming movie, Australia. They provide all of the elements for you to create your tv spot. I saw this as a great opportunity to focus on my editing techniques, and all other contestants have the same footage to work with (although they say you can add your own original elements, i can’t picture using anything other than their own footage for the tv spot).

After downloading the huge .zip file that included all of the media elements, I was a bit disappointed to find that the bundle was a bit poorly assembled. They only include two different theatrical trailers for footage; so there are no “handles” on clips to allow for a more flexible edit. Essentially, you are left with the task to turn a already edited two-minute theatrical trailer and turn it into a clean TV spot. It really felt more like a challenge to see how well you can “clean and fix”, as opposed to how well you can “create.” Not only did they not provide any additional raw footage, but the music they provided was also direct from the trailer edit, full with volume changes!

Still, I was stoked to work with professional, high-budget epic movie footage, and I’ve always been a fan of good trailers (anybody ever heard of the Golden Trailer Awards?). After meticulously piecing together all the dialogue clips with the corresponding video clips, piecing and marking the various sound effects, and cutting and smoothing down the trailer music, I was ready to edit. Lately, I’ve made it a habit to be very, very organized with all of my clips and sequences because it is so easy to get lost as the project gets bigger.

The biggest obstacle I came up against: 30 seconds! It is quite the task to try to sell a movie in 30 seconds. It made me think of commercials I saw of other movies I wanted to watch; all I remember, is that they would just go by way too fast. But, I edited until my eyes burned, and I’m happy with what I pulled together in just a few nights. In the end, I came up with three different TV spots.

#1: “In A World” – I like to call this edit “in a world” because it has the typical makings of an epic movie trailer… you know how you get introduced into a preview and the narrator voice starts off with “in a world…. blah blah blah”. Then it continues with the slow build-up, the budding romance, and then BOOM, BOOM, BOOM, all the eye candy to try to entice you into wanting to watch the movie in the theaters.

#2: “Storytime” – Slower paced, more story-oriented.

#3: “Objection” (Scored by Peter DeLeon) – I was trying to figure out how to make my entry stand out while having it still look/feel commercial. I figured the best approach is to have an original score. I sent the footage of edit #1, without any music, to my good friend Peter, to see what he could come up with. When I listened to his track, I was thought, “Wow… this is a very different feel.” I liked it, but he scored something that felt more like a thriller/suspense, and so I had to create another edit with new footage and different dialogue to try to fit it.