Posts Tagged ‘launch video’

Mailtime – Email App Launch Video

Saturday, April 12th, 2014

TOO LONG; DIDN’T READ.

If you think about it, email hasn’t changed much since it was first invented. And even in today’s world of mobile computing, it can feel as clunky as ever. In comes Mailtime, a new email app. The client wanted a launch video that included a host but also showed how the app can be used in a real situation. Our approach was to create a charming piece that took place in the middle of planning an office party and show how Mailtime is a great tool that can be used in professional and social situations.

This project was a lot more involved than the first project I completed as a filmmaker at Glass & Marker, so it was cool to take the lead on it with Brett’s guidance. It was a challenging and rewarding journey from beginning to end. After writing the script, thoroughly searching for the right actors, location, and crew, we pulled off the shoot in just one full day and we’re very pleased with the result.

Have a Quality Mailtime.

Co-Creative Directors: Brett Marty, Nelson Nunez
Co-Directors: Brett Marty, Nelson Nunez
Cinematographer: Jesse Tarnoff
Sound: Shawn Doyle
Production Designer: Rachel Dagdagan
Production Assistant and BTS Photos: Eugene Borodin
Cast: Andy Strong, Jake Hobbs, Sheryl Boughton
Agency: Glass & Marker