Posts Tagged ‘lyfe kitchen’
I was brought on board again by Aaron Lee Films to edit a series of videos for LYFE Kitchen.
Editing two videos for their events a month ago allowed me to become familiar with the company and their philosophy. But editing the footage that Aaron shot and the moments he captured allowed me to witness more of their passion for this venture and I tried to emphasize that in the edit.
I met Aaron Lee at Re:Frame 2009, an event filmmaker’s conference in San Francisco, CA. He approached me about a couple of events was shooting for a new “lifestyle brand” called LYFE Kitchen in Palo Alto, CA. His client was looking for a super-fast turnaround and had decided to bring me on board as editor since he was familiar with my work and experience (in particular the 48 hour film projects).
He shot these events in back-to-back nights. He provided me with plenty of quality footage which allowed me to take creative control in crafting a short video for each event. It was an all-day affair in the “cave”, but I was able to final edits of both events by the end of the day.
In editing these videos, I learned a lot about LYFE Kitchen and am very interested to try their food and learn more about their cause. LYFE is an acronym for Love Your Food Everyday, and their goal is to make food that is healthy, tasty and affordable. I’m for all three! The grand opening their restaurant is currently slated for October 15th, 2011.
Aaron was very happy with the turnaround time and so were his clients. Looking forward to collaborating with Aaron on more projects.