Posts Tagged ‘race’

Tough Mudder Norcal 2011 Highlights Video

Saturday, September 22nd, 2012


One day in May of 2011, while listening to the “Braveheart” station on Pandora (i love my epic movie soundtracks), an ad was displayed that showed a silhouette of people marching through a blazing fire with the words “Tough Mudder – Probably The Toughest Event On The Planet”. With the height of the music playing, envisioning William Wallace’s march into the battlefield, I clicked on the ad and found myself totally intrigued with this event.

Four months later, I found myself staring at the mountain at Squaw Valley with 5 other brave souls on my team, ready to tackle 11+ miles, +2300′ elevation, and a flurry of military-style obstacles that included 12 foot walls, crawling in the mud through barbed wire, swimming through freezing cold lakes, and getting shocked by 10,000 volts of electricity.

I brought with me an Olympus Tough camera (waterproof, shockproof, dustproof) that proved to be a soldier itself. I played around with the footage we shot and here is the result!

Overall it was an amazing experience and ultimate challenge. It also forced me to get healthy and back in shape, which has benefited me in my daily life (even my blood pressure is now at a normal level).

We are back for Tough Mudder Norcal 2012 with a bigger team and new, anxiety-filled faces. I missed documenting a few opportunities last year because of battery life, but we are bringing plenty of cameras and power to document the whole experience. Plus, this mountain looks to be much meaner: more ICE obstacles, more ELECTRICITY, more MUD!

There’s no greater motivation than the fear of failing yourself or your team on that mountain. Somebody give Pandora’s marketing director a raise! And thank you James Horner for inspiring the epic.

Crash the Superbowl – The Final Bite

Monday, November 21st, 2011
the gorgeous Amelia in her debut performance!

the gorgeous Amelia in her debut performance!

Before you dive into the blog, you can watch our official entry right here:

I’ve been meaning to enter this contest for several years, and I’m happy to finally have an entry.

This was a collaborative project with my buddy and aspiring writer, Mike Hedrick. He’s been working on his craft and recently won 2nd place in Cyberspace Open hosted by As busy as I was with other projects, he really pushed to have his idea produced!

The idea came to him when teasing his chihuahua, Molly, with a treat and saw how hilarious it was when her paws would stretch out to reach for it. He then recruited his buddy Daniel and his beautiful daughter Amelia.

As simple of a production as it seems, a lot of the execution relied on two unpredictable factors, both who happen to be the stars of our commercial: a baby and a chihuahua. Amelia (baby) was actually relatively easy to work with. All she needed was one nap in the afternoon and then she was ready to go (something we could all use some days). And, thanks to Sesame Street on the iPad, that was more than enough motivation for her to crawl away from her toys.

our humble cast and crew

our humble cast and crew

It was Molly that required a few motivators; a can of gravy to slather on a beef bone larger than her whole body, to get her to ‘eat’ it rather than run away from it. And attracting her to the Doritos chip required small pieces of freshly-cooked sausage hidden under the chip (in fact, post-production required a bit of ‘erasing’ of some props that helped us get our shots)!

Our production was pretty simple, but we knew the idea didn’t require anything extravagant. Amelia is super gorgeous and Molly is cute. Throw them into a ‘chase’, and we feel we’ve got a fun and memorable commercial!

If you like it, please feel free to share with your friends and family. We’re crossing our fingers for the finalist selection which will be revealed in January. And we’re particularly excited to be entered into this contest at the chance to work with the ridiculously-hilarious Lonely Island!

Finally, here’s a little behind-the-scenes/gag reel of the production.

Connect with my buddy Mike on LinkedIn and Twitter.